Skills: Students gain an overview about the development of the globalization with related institutions, common market entry strategies of firms and marketing activities for doing business in other countries.
They learn to understand the drivers of offering products and services in other cultural areas to B2C customers. In the lecture, students will individually examine market entry strategies and doing business of case study companies. They present their research results in the course for discussion. Thus, they learn to define own research topics and examine relevant issues in international business and management.
Course Content:
Globalization and international institutions
- Brief history of globalization
- From GATT to World Trade Organizations
- European Union, Nafta and ASEAN
Market selection and market entry strategies
- Export Management
- Foreign direct investments (FDI)
- Joint Ventures
National Cultures and cultural intelligence
Products and pricing in international markets
Communication in international markets
Sales policy in international markets
Student's presentations
Requirements: None
Type of Exams: Oral presentation and seminar thesis
Credits: 5
Teaching Hours per Week: 4
Lecturer: Prof. Dr. Doreen Pick